Vietnam's e-commerce will boom the most in Southeast Asia
The "SYNC Southeast Asia" report describes Southeast Asia as a leader in digital transformation in the Asia-Pacific, and Vietnam as one of the best performers in the region.
On November 25, the website Fibre2fashion cited a research report that said Vietnam is forecast to be the fastest growing e-commerce market in Southeast Asia by 2026, with a total value of e-commerce goods. (GMV) to reach $56 billion, 4.5 times the estimated value in 2021.
This information is provided in the annual report "SYNC Southeast Asia" (SYNC Southeast Asia) by Facebook and consulting firm Bain & Company (USA).
The report said Vietnam is at the forefront of promoting changes and seizing development opportunities based on digital transformation in the post-COVID-19 era.
The report surveyed about 16,700 digital users and more than 20 senior employees in 6 Southeast Asian countries, including 3,579 survey participants from Vietnam.
The study describes Southeast Asia as a leader in digital transformation in the Asia-Pacific, and Vietnam as one of the top performers.
In Vietnam, 7 out of 10 consumers will have digital access. Vietnam will have 53 million digital consumers by the end of 2021.
The number of categories of goods purchased by Vietnamese online shoppers this year has increased by 50% compared to 2020, while the number of online stores in Vietnam has also increased by 40% compared to the same period last year. Total online retail sales nationwide increased by 1.5 times.
About 49% of Vietnamese consumers have switched to online shopping within the last 3 months based on considerations for price incentives (45%), product quality (34%) and availability of products. goods (33%).
For the first time, the payment in cash is at risk of being "dethroned" with a significant reduction from 60% (in 2020) to 42% (in 2021). Safety, privacy and service fees are the three main concerns of Vietnamese consumers when considering these types of payment.
In 2021, Vietnamese people spend most of their time using social networks, texting, watching videos, shopping online and sending emails. Vietnamese used 72% of their time for activities at home instead of going out.